I'm more of a technical person, and I definitely still have a lot to learn about running a business. I can't remember how I bumped into this book, but I am grateful to have found this.

We all have been aware with how people run their business, their marketing, sales pitch, customer relation, and etc. But it is really an eye opening to be told the strategy behind it.

Jay Abraham helps to give a bird-eye's view of how to squeeze the most out of your business, walks through lots of examples on how his clients have successfully improved their business with his consultation.

Though it was written 8 years ago, many of the points I find still applicable today, and out of all, these three points I think is going to stick with me for a long time, the get the max out of your business, it all voices down to these 3 points:
1) Increase the number of clients.
2) Increase the average size of the sale per client.
3) Increase the number of times clients return and buy again.

I don't know about you, but those points enlightened me. (read less)