Author Stats
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SETH GODIN is a bestselling author, entrepreneur and agent of change.
Godin is author of ten books that have been bestsellers around the world. His most recent titles include The Dip and Meatball Sundae. Free Prize Inside was published in early May, 2004 and All Marketers Are Liars was published in 2005. His books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Unleashing the Ideavirus is the most popular ebook ever written. More than 1,000,000 people downloaded the digital version of this book about how ideas spread. Featured in USA Today, The New York Times, The Industry Standard and Wired Online, Ideavirus hit #4 on the Amazon Japan bestseller list, and #5 in the USA.
The Big Red Fez, Godin's take on web design, was the #1 ebook (worldwide) on Amazon for almost a year before it was published in paperback in 2002. The Miami Herald called it one of the best business books of the year.
Survival is Not Enough has made bestseller lists in Germany, the UK and the United States. With a foreword by Charles Darwin, this breakthrough book redefines what change means to anyone who works for a living. Tom Peters called it a, "landmark." The book was first excerpted in Fast Company, where Godin is a contributing editor.
His latest book, Purple Cow, was a New York Times and Wall Street Journal bestseller. It's all about how companies can transform themselves by becoming remarkable.
Seth is a renowned speaker as well. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998.
He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week. (read less)
SETH GODIN is a bestselling author, entrepreneur and agent of change.
Godin is author of ten books that have been bestsellers around the world. His most recent titles include The Dip and Meatball Sundae. Free Prize Inside was published in early May, 2004 and All Marketers Are Liars was published in 2005. His books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Unleashing the Ideavirus is the most popular ebook ever written. More than 1,000,000 people downloaded the digital version of this book about how ideas spread. Featured in USA Today, The New York Times, The Industry Standard and Wired Online, Ideavirus hit #4 on the Amazon Japan bestseller list, and #5 in the USA.
The Big Red Fez, Godin's take on web design, was the #1 ebook (worldwide) on Amazon for almost a year before it was published in paperback in 2002. The Miami Herald called it one of the best business books o... (read more)
| Genre: | Marketing |
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| Birth Date: | Jul 10, 1960 |
| Website: |
http://en.wikipedia.org/wiki/Seth_Godin
http://sethgodin.typepad.com/ |
Latest Discussions
Book Reviews
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3.8 stars
Persistence is a virtue when confronted with difficulties and obstacles (this is The Dip part of the learning curve). However, Godin stressed the importance of persevering in _worthwhile_ goals. Because we have limited attention, time and energy to do well in many areas. Or because we can become too comfortable in what we are doing that we fail to see we are stuck and there are better choices. Sometimes it is wiser to cut our losses and quit. The challenge is to know what and when to quit. The book provides guidelines to make these quitting decisions.
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3.6 stars
building marketing into your product itself and depending of viral to succeed in the million niche market - good idea :)
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4.0 stars
I have read Seth's newest book, "The Dip":http://www.bookjetty
It's a collection of his blog entries over six years since 2006, though the Seth has warned that you should not have read it in a go, which I did, but I still got a bit of a headache, because the next entry may not be related to previous one.
Some of the write-ups are good and you can gain insights from them, others are so..so.. while some I've already known like about blogging and RSS.
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3.8 stars
I have to ashamely say that I read this book at Kinokuniya book store, after a failed attempt to look for a sketch book this afternoon.
If you look at the cover, the part where the _stick man_ stands, is the _dip_, the period when beginner's luck has run out, when things are going tough, when many call it a quit, and cause you to be scarce if you stay on - _which is a good thing_ - when you persevere and take the right steps to ride through the storm, that's when you your efforts will pay off again and the _dip_ turns upside down.
I'm not sure if I'm getting lazy, but nowadays I started to have a good impression with thin books. This book will help you to analyse your current situation, if you are in the dip or in a _cul de sac_, if you should stay on or if you should call it a quit.
Advocating that successful people are not ones who don't quit, but also those who know when to quit. It is alright to call it a quit, the idea is not to waste time and resources on things that will not work, but to focus on areas that will work.
Something that I can relate to, love it. (read less)
I have to ashamely say that I read this book at Kinokuniya book store, after a failed attempt to look for a sketch book this afternoon.
If you look at the cover, the part where the _stick man_ stands, is the _dip_, the period when beginner's luck has run out, when things are going tough, when many call it a quit, and cause you to be scarce if you stay on - _which is a good thing_ - when you persevere and take the right steps to ride through the storm, that's when you your efforts will pay off again and the _dip_ turns upside down.
I'm not sure if I'm getting lazy, but nowadays I started to have a good impression with thin books. This book will help you to analyse your curren... (read more)
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