The Paradox of Choice: Why More Is Less

Ecco (Jan 1, 2004)
Hardcover – 288 pages
ISBN: 0060005688 / 9780060005689
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions -- both big and small -- have become increasingly complex due to the overwhelming abundance of choice with which w...