Fascinate: Your 7 Triggers to Persuasion and Captivation

HarperBusiness (Feb 1, 2010)
Hardcover – 288 pages
ISBN: 0061714704 / 9780061714702
What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members conv...