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Blog Marketing

McGraw-Hill (Nov 15, 2005)
Hardcover – 336 pages
ISBN: 0072262516 / 9780072262513
With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them...
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