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Boo Hoo: $135 Million, 18 Months. . . A Dot.Com Story from Concept to Catastrophe

Arrow (Aug 9, 2002)
Paperback – 385 pages
ISBN: 0099418371 / 9780099418375
This is the story of how an international model and a former poetry critic from Sweden dreamed up the most ambitious and glamorous internet start–up ever attempted; how they convinced the world’s biggest fashion houses and Wall Street investment banks to invest $135 million into their plan; and, ...
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