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Electronic Commerce: A Managerial Perspective 2006 (4th Edition) (Pie)

by Efraim Turban, Dave King, Jae Kyu Lee, Dennis Viehland
Prentice Hall (Aug 9, 2005)
Hardcover – 832 pages
ISBN-10: 0131854615
ISBN-13: 9780131854611

Product Description

For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.
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