Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

by Jay Abraham

Truman Talley Books (Feb 21, 2000)
Hardcover – 384 pages
ISBN-10: 0312204655
ISBN-13: 9780312204655

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Marketing wiz Jay Abraham provides some powerful strategies for boosting your career or business in Getting Everything You Can Out of All You've Got. Abraham believes that anyone can advance in life by tapping into hidden assets and developing the right mindset. He writes, "You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them." Over the course of 21 chapters, he shows how to get ahead by treating bosses and clients as valued friends; find better and more exciting ways of doing things; develop "unique selling propositions"; persuade people to follow your lead; master the art of selling on the telephone; craft a formal referral system; sell on the Internet; and forge strong, established business relationships. Abraham's central theme is that everyone is in sales. In almost any profession, people must be skilled at selling themselves and their ideas, not just their company's product or service. Engagingly written, the book features more than 200 examples of people and companies who have successfully used these techniques, from Bill Gates and Dennis Rodman to Sharper Image and Federal Express. --Dan Ring

Book Description

Jay Abraham, a trusted advisor to many top corporations,brings together more than two hundred brilliant business-career ideas in this, his first major book. Abraham reveals numerous new profit and personal advancement opportunities "hidden in plain sight" in and around every business organization today. He also demonstrates how all of us can maximize our careers and our incomes by applying fresh ways of looking at our many options in the vast new opportunity society that's around us.This personal and practical career book is destined to become a new business classic--an idea-fille guide to multiply everyone's growth potential in the prosperous new century ahead.

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jugend wrote and rated

5.0 of 5 stars

on Jul 6, 2008 at 10:48 am

I'm more of a technical person, and I definitely still have a lot to learn about running a business. I can't remember how I bumped into this book, but I am grateful to have found this.

We all have been aware with how people run their business, their marketing, sales pitch, customer relation, and etc. But it is really an eye opening to be told the strategy behind it.

Jay Abraham helps to give a bird-eye's view of how to squeeze the most out of your business, walks through lots of examples on how his clients have successfully improved their business with his consultation.

Though it was written 8 years ago, many of the points I find still applicable today, and out of all, these three points I think is going to stick with me for a long time, the get the max out of your business, it all voices down to these 3 points:
1) Increase the number of clients.
2) Increase the average size of the sale per client.
3) Increase the number of times clients return and buy again.

I don't know about you, but those points enlightened me. (read less)

I'm more of a technical person, and I definitely still have a lot to learn about running a business. I can't remember how I bumped into this book, but I am grateful to have found this.

We all have been aware with how people run their business, their marketing, sales pitch, customer relation, and etc. But it is really an eye opening to be told the strategy behind it.

Jay Abraham helps to give a bird-eye's view of how to squeeze the most out of your business, walks through lots of... (read more)

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