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Influence: Science and Practice (4th Edition)

Allyn & Bacon (Jun 29, 2000)
Paperback – 262 pages
ISBN-10: 0321011473
ISBN-13: 9780321011473

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deepakjois
deepakjois wrote and rated
  • 5.0 of 5 stars
on May 11, 2008 at 6:05 pm

This book has had a dramatic impact on the way I deal with ‘compliance professionals’, as Cialdini likes to call them. You will be surprised at the techniques they use, and the human tendencies that they exploit in order to get you to comply to their wishes, for profit or otherwise.

Influence is a useful tool to counteract such tactics.

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