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The Open Brand: When Push Comes to Pull in a Web-Made World

New Riders Press (Mar 14, 2008)
Paperback – 208 pages
ISBN: 0321544234 / 9780321544230
Many of the best brands today are of geek pedigree, powered by the technologies, traits and trends of the ascendant digital channel. Amidst the decline of mass marketing, push marketing tactics have been superseded by new forms of influence. These include the creating, sharing and influencing...