Online Community Handbook: Building your business and brand on the Web

A new golden age of the Internet has arrived, with companies of all kinds suddenly interested in investing in community websites. The Online Community Handbook shows businesspeople (not techies) what they need to know to tap into the power of the online community movement. Readers will learn how online communities can support an existing product or brand, and even how to turn a community into a new revenue source.

The Online Community Handbook is a practical resource, written in non-technical, non-theoretical language. It provides the businessperson with an overview of today's online communities, so they can better understand the environment and create solid objectives for building their community. With real-world examples, this book shows how to analyze business uses, potential risks and benefits, and offers strategies for creating, managing and growing a community. With checklists, chapter-end summaries, and presentation-ready bullet points, the book is ready-made for a business reader who is eager to tackle community projects and needs to save time.