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Buyology: Truth and Lies About Why We Buy

Broadway Business (Feb 2, 2010)
Paperback – 272 pages
ISBN: 0385523890 / 9780385523899
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of...