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Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know

Wiley (Apr 18, 2008)
Hardcover – 176 pages
ISBN: 0470243368 / 9780470243367
Along with the rapidly changing marketplace, traditional persuasion and influence techniques need to change in order to reflect what works today.  This book will show how companies need to evolve to address the changing marketplace. Subliminal Persuasion reveals the latest mass influence techniqu...