Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know

Along with the rapidly changing marketplace, traditional persuasion and influence techniques need to change in order to reflect what works today.  This book will show how companies need to evolve to address the changing marketplace. Subliminal Persuasion reveals the latest mass influence techniques that are available for anyone to implement and use to create an ethical, positive outcome.  This book will look at in-person persuasion as well as indirect persuasion through advertising, marketing, and other influence outlets.  The book will speak to topics such as: How messages and ideas become viral and how to make all your messages so irresistible that they must be spread person-to-person, How the moment you stop seducing your audience, keeping them off balance and in love is the moment you open the door for your competition, and how controlling emotions ultimately means controlling the cash.