Amazon.com
It was the best of ideas, it was the worst of ideas. Perhaps the most revolutionary technological concept to emerge in the super-heated days of the internet investment bubble (with apologies to one-click ordering), the peer-to-peer .mp3 file transfer system developed by barely reformed computer hacker Shawn Fanning fueled a company that at its peak claimed 70 million users and ranked as the fastest-growing company in history. Not bad for the out-of-wedlock son of the guitarist for a Boston-area Aerosmith cover band still in his teens.
The story of how Napster challenged the copyrights and distribution hegemony of the world's ruling music business cartel has become one of the e-boom's most enduring myths: David Vs. Goliath, with an outcome more like Tyson Vs. Lewis. In deconstructing the saga, veteran Los Angeles Times business reporter Joseph Menn patiently chronicles the double-dealing, ego, greed, hubris and remarkable naivete - informed by precious little long-term vision - that variously characterized both sides of the epic struggle.
Perhaps Menn's most telling revelations here center around the previously under-reported role of Shawn's uncle John Fanning, the shady, entrepreneurial con-man who claimed to be Napster's co-inventor/co-founder (distinctions that actually belonged to Shawn's teen friends, Jordan Ritter and Sean Parker), cutting himself in for a whopping 70% initial stake in the company. The elder Fanning's ability to clutch defeat from the jaws of even the smallest victory is set up as nothing less than Shakespearean parable. If Menn's work has a shortcoming, it's his seeming reticence to consider the larger, long-term implications of peer-to-peer file-swapping and an internet culture that enthusiastically stood centuries-old notions of property rights and demand-and-supply pricing firmly on its head by the tens of millions.
Ironically, the record industry's touted quashing of Napster was ultimately akin to killing a hydra-head monster. A variety of more lawsuit-resistant systems ultimately arose in its wake, leading one executive to ponder whether future record industry battles against file-swapping would simply degenerate into a never-ending game of "Whack-a-Mole". Jerry McCulley
Book Description
At age seventeen, Shawn Fanning designed a computer program that transformed the Internet into an unlimited library of free music. Tens of millions of young people quickly signed on, Time magazine put Fanning on its cover, and his company, Napster, became a household name. It did not take long for the music industry to declare war, one that has now engulfed the biggest entertainment and technology companies on the planet.
For All the Rave, top cyberculture journalist Joseph Menn gained unprecedented access to Fanning, other key Napster and music executives, reams of internal e-mails, unpublished court records, and other resources. The result is the definitive account of the Napster saga, for the first time revealing secret take-over and settlement talks, the unseen role of Shawn’s uncle in controlling Napster, and hidden agendas and infighting from Napster’s trenches to the top ranks of the German media giant Bertelsmann.
All the Rave is a riveting account of genius and greed, visionary leaps and disastrous business decisions, and the clash of the hacker and investor cultures with that of the copyright establishment. Napster left a generation of music fans feeling that paying the recording industry close to twenty dollars for a CD was a foolish and unnecessary extravagance, which provoked a still-growing backlash against digital media consumers that might leave them with less control than ever. Here is the inside story of the young visionary and the company that made it happen.
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