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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

Simon & Schuster (May 6, 1999)
Hardcover – 256 pages
ISBN: 0684856360 / 9780684856360
Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He write...