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Unleashing the Ideavirus

Hyperion (Oct 10, 2001)
Paperback – 240 pages
ISBN: 0786887176 / 9780786887170
Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside ...