Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change

Book Description

In Mastering the Dynamics of Innovation, Utterback presents a compelling book at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs-ranging from the birth of typewriters to the emergence of personal computer, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging-to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how-over time-new and old players wrestle for dominance.