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Buying In: The Secret Dialogue Between What We Buy and Who We Are

Random House (Jun 3, 2008)
Hardcover – 320 pages
ISBN: 1400063914 / 9781400063918
Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are “in control.” Or so we’re told.In Buying In, New York Times Magazine “Consumed” columnist Rob Walker argue...