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Word of Mouth Marketing: How Smart Companies Get People Talking

Kaplan Business (Nov 1, 2006)
Hardcover – 216 pages
ISBN: 1419593331 / 9781419593338
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through th...
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