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Groundswell: Winning in a World Transformed by Social Technologies

Harvard Business School Press (Apr 21, 2008)
Hardcover – 224 pages
ISBN: 1422125009 / 9781422125007
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every indus...