Marketing in the Groundswell

Harvard Business School Press (Jun 22, 2009)
Hardcover – 272 pages
ISBN: 1422129802 / 9781422129807
"Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers ...
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