Word of Mouth Marketing, Revised Edition: How Smart Companies Get People Talking
Hardcover – 256 pages
ISBN: 1427798613 / 9781427798619
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Ever wonder why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored? Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.