Word of Mouth Marketing, Revised Edition: How Smart Companies Get People Talking

Kaplan Publishing (Feb 3, 2009)
Hardcover – 256 pages
ISBN: 1427798613 / 9781427798619
Make People TalkWith straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.  Ever wonder why everyone is talking about a certain restaurant, car, ...
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