App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

O'Reilly Media (Oct 12, 2010)
Paperback – 352 pages
ISBN: 1449389767 / 9781449389765
How can you make your iPhone or iPad app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPhone and iPad app design and development, App Savvy focuses on the business, product, and marketing elements critical to pursuing, c...