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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Portfolio Hardcover (May 19, 2005)
Hardcover – 208 pages
ISBN: 1591841003 / 9781591841005
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make ...