Blogwild!: A Guide for Small Business Blogging

The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realizing that blogging can be a dynamite sales, marketing, and communications tool. Blogs are cheap to set up and operate, and they can humanize a company's image, start the buzz on a new product, and get instant customer feedback.

Do you have a blog? Does your business? It's not too late to get started. Written by a well-known blogging expert and evangelist, Blogwild! walks would-be bloggers through the entire process and shows you just how easy it is to get up and running. More than just Blogging for Dummies, this humorous and indispensable book includes:
• a brief history of where blogs came from, where they are now, and where they're going
• eight keys to a successful business blog
• everything you ever wanted to know about blog software
• the latest trends in multimedia blogging with audio and video
• five necessary elements of your blog's persona
• and lots more!

With Blogwild! you'll discover that wildly effective blogging is within the reach of every business.