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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Hardcover – 96 pages
ISBN-10: 1591841666
ISBN-13: 9781591841661
Book Description
The old saying is wrong-winners do quit, and quitters do win.Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you'll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.
Whether you're a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.
Seth Godin doesn't claim to have all the answers. But he will teach you how to ask the right questions.
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Book Reviews
Persistence is a virtue when confronted with difficulties and obstacles (this is The Dip part of the learning curve). However, Godin stressed the importance of persevering in _worthwhile_ goals. Because we have limited attention, time and energy to do well in many areas. Or because we can become too comfortable in what we are doing that we fail to see we are stuck and there are better choices. Sometimes it is wiser to cut our losses and quit. The challenge is to know what and when to quit. The book provides guidelines to make these quitting decisions.
I have to ashamely say that I read this book at Kinokuniya book store, after a failed attempt to look for a sketch book this afternoon.
If you look at the cover, the part where the _stick man_ stands, is the _dip_, the period when beginner's luck has run out, when things are going tough, when many call it a quit, and cause you to be scarce if you stay on - _which is a good thing_ - when you persevere and take the right steps to ride through the storm, that's when you your efforts will pay off again and the _dip_ turns upside down.
I'm not sure if I'm getting lazy, but nowadays I started to have a good impression with thin books. This book will help you to analyse your current situation, if you are in the dip or in a _cul de sac_, if you should stay on or if you should call it a quit.
Advocating that successful people are not ones who don't quit, but also those who know when to quit. It is alright to call it a quit, the idea is not to waste time and resources on things that will not work, but to focus on areas that will work.
Something that I can relate to, love it. (read less)
I have to ashamely say that I read this book at Kinokuniya book store, after a failed attempt to look for a sketch book this afternoon.
If you look at the cover, the part where the _stick man_ stands, is the _dip_, the period when beginner's luck has run out, when things are going tough, when many call it a quit, and cause you to be scarce if you stay on - _which is a good thing_ - when you persevere and take the right steps to ride through the storm, that's when you your efforts will pay off again and the _dip_ turns upside down.
I'm not sure if I'm getting lazy, but nowadays I started to have a good impression with thin books. This book will help you to analyse your curren... (read more)
Very quick read, I consumed this in less than half an hour while browsing at the bookstore. The main premise of this book is - what creates a scarcity of masters/experts/etc in anything is the fact that there is a "dip" in everything - a period when you feel you're not progressing, when everything is too hard, and things are getting boring, and you're thinking of giving up. And most people do give up. The people who do get through the Dip become extremely valuable because they've pushed through and managed to gain the knowledge/experience/market share that allows them to be #1.
So basically this is a cheerleading book with Seth Godin carrying a pair of pom-poms telling you to ganbatte. But he adds a word of warning: you have to be wise about what to push through the dip with. Don't keep banging your head against a brick wall. Only go through with it if you're confident you can come out the other side. Which is good advice, but it hardly tells you how to tell the metaphorical brick wall apart from one made of straw.
Still, quite an inspirational book. You'll probably find yourself going through your list of "maybe" projects and trying to figure out whether to break through the dip with each one, or stop trying. (read less)
Very quick read, I consumed this in less than half an hour while browsing at the bookstore. The main premise of this book is - what creates a scarcity of masters/experts/etc in anything is the fact that there is a "dip" in everything - a period when you feel you're not progressing, when everything is too hard, and things are getting boring, and you're thinking of giving up. And most people do give up. The people who do get through the Dip become extremely valuable because they've pushed through and managed to gain the knowledge/experience/market share that allows them to be #1.
So basically this is a cheerleading book with Seth Godin carrying a pair of pom-poms telling you... (read more)
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