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Purple Cow, New Edition: Transform Your Business by Being Remarkable

Portfolio Hardcover (Nov 12, 2009)
Hardcover – 208 pages
ISBN: 1591843170 / 9781591843177
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's use...