Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business

Portfolio Hardcover (Sep 2, 2010)
Hardcover – 256 pages
ISBN: 1591843545 / 9781591843542
Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" o...
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