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Trust Me, I'm Lying: Confessions of a Media Manipulator

Portfolio Hardcover (Jul 19, 2012)
Hardcover – 288 pages
ISBN: 159184553X / 9781591845539
You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Us...