The Martha Rules: 10 Essentials for Achieving Success as You Start, Build, or Manage a Business

Book Description

One of the worlds greatest entrepreneurs, Martha Stewart turned her personal passion into Martha Stewart Living Omnimedia, a billion dollar business. What is her secret for success? In The Martha Rulesa New York Times bestseller in its hardcover edition and now issued in paperbackthis business leader shares her creative principles and practical strategies to help readers turn their own dreams into successful ventures. From discovering what you love to do, to defining the Big Idea that will inspire you as well as your customers, to understanding the difference between a worthwhile risk and a foolish chance, Marthas rules will appeal to entrepreneurs, executives, and enterprising employees who want to apply Marthas energizing approach in a corporate settingand to anyone who has a great business idea just waiting to be developed.