No B.S. Marketing to the Affluent: The No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich

Product Description

How to capitalize on the affluent, brand-conscious

Within the current population there is an unprecedented percentage of affluent consumers, coupled with an unprecedented willingness to consume. Kennedy explains how to take advantage of this marketing dynamic in an easy to understand report revealing strategic research and information that will save time while delivering solid proof and guaranteed success. You learn how businesses, large and small can adapt in the coming years by tapping into this affluent consumer segment.