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IDEO: Masters of Innovation

Te Neues Publishing Company (May 2001)
Paperback – 160 pages
ISBN: 3823854852 / 9783823854852
“When people ask me what IDEO does, I say we design neat stuff,” says David Kelly, one of the firm’s founding partners. But neat stuff is just the beginning. Since its inception this world-renowned design firm has operated under the philosophy that in order to design for the future, you have ...