IDEO: Masters of Innovation
Paperback – 160 pages
ISBN: 3823854852 / 9783823854852
This first in-depth study of IDEO’s background, working methods and design output explores how and why the firm continues to lead the way in industrial design. Filled with vibrant, fascinating shots that demonstrate IDEO’S unparalleled ingenuity, it reveals why IDEO’s strategies are as innovative as their concepts. From projects most people never even thought of redesigning (chocolates and flip-flops) to things we all wish could be designed better (office chairs, electronic books, and remote controls), IDEO helps companies and their consumers change the way we think about doing ordinary tasks. Whether it’s kitchens that speak to you, shopping carts that glide down aisles, trains that reach destinations more efficiently than planes, or sunglasses that help Olympic athletes compete more effortlessly, IDEO continues to be one step ahead of the present. This vibrant volume offers an inside look at an exciting firm—and future—brimming with neat stuff.
· Worldwide offices in Palo Alto, San Francisco, Chicago, Grand Rapids, Boston, London, Tokyo, and Tel Aviv
· An inspiring record for product designers and students
· Visit the site- ideo.com
· Designs include Palm V, “Neat Squeeze” toothpaste dispenser, Copy Jet color printer, and Pop Shots camera
Basically a love song to Ideo. There's a bit about the Ideo process and some of the stuff they've come up with, but nothing really earth-shaking in here. Look at the books _The Art of Innovation_ and _The Ten Faces of Innovation_ if you really want to know Ideo goes about kicking ass in design.June 15 at 12:00am . Comment .