Worldwide Web Analytics Software Applications 2005-2008 Forecast and Analysis: 2004 Shares and Current Outlook

Book Description

This IDC study shows vendor revenue for the Web analytics market for 2003-2004 as well as projections for 2004-2008.

"The Web analytics market is undergoing robust change that will inevitably strengthen its role in the marketing process." — Bob Blumstein, research director, CRM Analytics and Marketing Applications