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Why the Groundswell--and Why Now?: Social Technologies Are Here to Stay

Harvard Business School Press (Mar 24, 2008)
Digital – 20 pages

People's desire to connect, new interactive technologies and online economics have converged to usher in a new era where the online world is now fully integrated into all elements of business and society. This chapter illustrates the threat that this groundswell poses to companies and brands, arg...
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