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Energizing the Groundswell: Tapping into the Power of Word of Mouth Online

Harvard Business School Press (Mar 24, 2008)
Digital – 30 pages

An energized customer can become a viral marketer, spreading brand benefits to his or her contacts without any cost to the company. This chapter illustrates how to energize the groundswell, inspiring your best customers and turning them into word-of-mouth machines using key techniques like rating...
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