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| 1 |
Book DescriptionThe million-copy bestseller, revised and updated with new investment strategies for retirement and the insights of behavioral finance.Updated with a new chapter that draws on behavioral finance, the field that studies the psychology of investment decisions, here is the best-selling, authoritative, and gimmick-free guide to investing. Burton G. Malkiel evaluates the full range of investment opportunities from stocks, bonds, and money markets to real estate investment trusts and insurance, home ownership, and tangible assets such as gold and collectibles. This edition includes new strategies ... |
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| 2 |
Book DescriptionRetail is amazing. It's immediate, exciting, risky - and downright tough. Running shops gets into your bloodstream. But even though retail has been credited for saving whole economies, it is still possibly the least understood of all business practices. This is the first 'how to' retail handbook. It uncovers the key elements that separate the great retailers from the average, the killer teams from the also-rans and the High Street success stories from the back street strugglers. Covering everything from creating the ultimate in-store experience to understanding your customer and from promot... |
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| 3 |
Book DescriptionIf the twentieth century was the American century, then the twenty-first century belongs to China. Now the one and only Jim Rogers shows how any investor can get in on the ground floor of “the greatest economic boom since England’s Industrial Revolution.”In this indispensable new book, one of the world’s most successful investors, Jim Rogers, brings his unerring investment acumen to bear on this huge and unruly land now being opened to the world and exploding in potential.Rogers didn’t just wake up a Sinophile yesterday. He’s been tracking the Chinese economy since he first went to China in... |
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| 4 |
Book DescriptionAccording to Jim Rogers, "commodities get no respect." Here are a few reasons why he thinks they should: they are easier to comprehend and study than stocks and behave more rationally since they are subject to the basic laws of supply and demand; they have outperformed many other investment options in recent years; it is foolish to ignore an entire sector of the marketplace; and a bull market is currently under way in commodities--a trend that Rogers expects to last for a least a decade longer. Further, Rogers believes that you cannot be a successful investor in stocks, bonds, or currencies... |
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| 5 |
Book Description“To buy when others are despondently selling and to sell when others are avidly buying requires the greatest fortitude and pays the greatest ultimate rewards.”-Sir John Templeton Called the “greatest stock picker of the century” by Money magazine, legendary fund manager Sir John Templeton is revered as one of the world's premiere value investors, widely known for pioneering global investing and out-performing the stock market over a five-decade span. Investing the Templeton Way provides a never-before-seen glimpse into Sir John's timeless principles and methods. Beginning with a review o... |
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| 6 |
Book DescriptionWhat can you say about successful investing that hasn’t been said before? How many different ways can you say buy good stocks cheap, diversify and control your emotions? The Dick Davis Dividend doesn’t avoid these truisms but it adds others seldom discussed: the seldom acknowledge role of pure luck; the irrelevance of news; the under-appreciated durability of major trends; the over-exaggerated value of homework; the predisposition of investors to fail; and the curse of being totally and instantly informed. These are just a few of the strongly held, often unconventional views of... |
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| 7 |
Book DescriptionNo description. |
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| 8 |
Book DescriptionBetter Than Good offers Zig's practical and spiritual vision for what life can be when we allow the power of purpose and passion to permeate our souls. |
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| 9 |
Book DescriptionConsumers buy products for two reasons-the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion-not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's-even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing-from product development to one-to-one selling-Hot Button Marketing shows you how to hit the sixteen hot buttons and ... |
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| 10 |
Book Description"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. Howeve... |
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