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| 1 |
Book DescriptionA bold new way to tackle tough business problems—even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that peopl... |
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| 2 |
Book DescriptionNo description. |
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| 3 |
Book DescriptionPart melodrama and part parable, Mitch Albom's The Five People You Meet in Heaven weaves together three stories, all told about the same man: 83-year-old Eddie, the head maintenance person at Ruby Point Amusement Park. As the novel opens, readers are told that Eddie, unsuspecting, is only minutes away from death as he goes about his typical business at the park. Albom then traces Eddie's world through his tragic final moments, his funeral, and the ensuing days as friends clean out his apartment and adjust to life without him. In alternating sections, Albom flashes back to Eddie's birthdays,... |
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| 4 |
Book DescriptionThe old saying is wrong-winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the... |
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| 5 |
Book DescriptionEvery marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they c... |
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| 6 |
Book DescriptionSeth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer ... |
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| 7 |
Book Description"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. Howeve... |
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| 8 |
Book DescriptionThis true story about the love between a spiritual mentor and his pupil has soared to the bestseller list for many reasons. For starters: it reminds us of the affection and gratitude that many of us still feel for the significant mentors of our past. It also plays out a fantasy many of us have entertained: what would it be like to look those people up again, tell them how much they meant to us, maybe even resume the mentorship? Plus, we meet Morrie Schwartz--a one of a kind professor, whom the author describes as looking like a cross between a biblical prophet and Christmas elf. And finally... |
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| 9 |
Book DescriptionENDURING LITERATURE ILLUMINATEDBY PRACTICAL SCHOLARSHIPEACH ENRICHED CLASSIC EDITION INCLUDES:• A concise introduction that gives readers important background information• A chronology of the author's life and work• A timeline of significant events that provides the book's historical context• An outline of key themes and plot points to help readers form their own interpretations• Detailed explanatory notes• Critical analysis, including contemporary and modern perspectives on the work• Discussion questions to promote lively classroom and book group interaction• A list of recommended related... |
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| 10 |
Book DescriptionThis updated and extensively revised edition of two key works brings to life the woman considered by many to be China's first feminist novelist: Xiao Hong (1911-1942). Set in the rural China in which Xiao grew up, these two masterpieces expand on many themes, including the plight of peasants and the role of women in society. With a realistic style that has been said to rival "Tolstoy's sweep, Flaubert's detachment and Ba Jin's compassion," Xiao gives us an unflinching, surprisingly lyrical, and often wryly humorous account of the difficult lives of these characters. This is an updated and e... |
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