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| No | Book | Bookshelf | |||
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| 1 |
Book DescriptionTurn online data into wisdom - This book describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others. The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a very friendly way, turning the reading into a pleasant break amid the rush of day-to-day duties; like a challe... |
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| 2 |
Book DescriptionNo description. |
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| 3 |
Book DescriptionHuman beings are information omnivores: we are constantly collecting, labeling, and organizing data. But today, the shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place--the physical world demanded it--but now everything has its places: multiple categories, multiple shelves. Simply put, everything is suddenly miscellaneous. In Everything Is Miscellaneous, David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. In his rollicking tour of the r... |
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| 4 |
Book DescriptionA bold new way to tackle tough business problems—even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and-spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that peopl... |
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| 5 |
Book DescriptionWhy do millions of people end up wearing the same style of clothing? What makes people change their tastes in food, music, and cars? It's because of trends-the powerful process of change that affects every industry across the globe. Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen. Throughout are real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, includ... |
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| 6 |
Book DescriptionThe roller-coaster rags-to-riches story behind the phenomenal success of Pixar Animation Studios: the first in-depth look at the company that forever changed the film industry and the “fraternity of geeks” who shaped it. The Pixar Touch is a story of technical innovation that revolutionized animation, transforming hand-drawn cel animation to computer-generated 3-D graphics. It’s a triumphant business story of a company that began with a dream, remained true to the ideals of its founders—antibureaucratic and artist driven—and ended up a multibillion-dollar success.We meet Pixar’s technical g... |
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| 7 |
Book DescriptionNo description. |
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| 8 |
Book DescriptionNo description. |
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| 9 |
Book DescriptionWhat Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits. What Sticks uncovers bold new insights fr... |
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| 10 |
Book DescriptionNo description. |
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