|
| No | Book | Bookshelf | |||
|---|---|---|---|---|---|
| 1 |
Book DescriptionThe world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? What direction will traditional retailing take over the next few years? And what role are e-tailers facing, with low earnings, weak distribution and limited customer support? With an intriguing mix of theory, case study, practical advice and hot updates weekly on the Clicks, Bricks and Brands website, retailers and dot.com companies a clear picture of how to make successful clicks and bricks marriages. The exclusive case studies sho... |
||||
|
|||||
| 2 |
Book DescriptionMarketing expert, social media guru, and mega-trendsetter Rohit Bhargava explains how faceless companies don't work anymore. In a world where consumers have more access to information than ever, and more power to share their voice...a brand's identity is no longer controlled through marketing and advertising. In this new era, what you say your brand stands for is no longer good enough. What you demonstrate to your customers matters most. This is the power of your personality. Personality Not Included is an essential guide for brands on putting back the missing ingredient in their marketing ... |
||||
|
|||||
| 3 |
Book DescriptionGuest Reviewer: Marshall Goldsmith Marshall Goldsmith has been recognized by almost every major business publication as one of America's leading executive educators and coaches. He is the author or co-editor of 22 books, including What Got You Here Won't Get You There--a New York Times bestseller and Wall Street Journal #1 business book. I consider Leadership Challenge by Jim Kouzes and Barry Posner to be the best research-based book ever written in the field of leadership. What I love about this book is that it is actually written for its readers! Let's face it--very few readers of bu... |
||||
|
|||||
| 4 |
Book DescriptionThe Pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill that develops them. In pitching for new business, it is ideas and emotional intelligence that dominate. However, the skills of the Pitch also apply to just about every significant personal transaction in our lives.Life’s a Pitch is the ultimate how-to book–a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book is a preparation for succe... |
||||
|
|||||
| 5 |
Book DescriptionWAKE UP AND SMELL THE SUCCESS! You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and res... |
||||
|
|||||
| 6 |
Book Description"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. Howeve... |
||||
|
|||||
| 7 |
Book DescriptionThe old saying is wrong-winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the... |
||||
|
|||||
| 8 |
Book DescriptionCool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visiona... |
||||
|
|||||
| 9 |
Book DescriptionRenowned psychologist Paul Ekman explains the roots of our emotionsanger, fear, disgust, sadness, and happinessand shows how they cascade across our faces, providing clear signals to those who can identify the clues. As featured in Malcolm Gladwells bestseller Blink, Ekmans Facial Action Coding System offers intense training in recognizing feelings in spouses, children, colleagues, even strangers on the street. In Emotions Revealed, Ekman distills decades of research into a practical, mind-opening, and life-changing guide to reading the emotions of those around us. He answers such questions... |
||||
|
|||||
| 10 |
Book DescriptionEmotional Intelligence was an international phenomenon, appearing on the New York Times bestseller list for over a year and selling more than five million copies worldwide. Now, once again, Daniel Goleman has written a groundbreaking synthesis of the latest findings in biology and brain science, revealing that we are “wired to connect” and the surprisingly deep impact of our relationships on every aspect of our lives.Far more than we are consciously aware, our daily encounters with parents, spouses, bosses, and even strangers shape our brains and affect cells throughout our bodies—down to t... |
||||
|
|||||
