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| 1 |
Book DescriptionTHE NEXT BIG IDEA IS OUT THERE—YOU JUST HAVE TO KNOW HOW TO SPOT IT Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box—then throw away the box for good. You'll be encouraged to: *Listen and observe *Step outside your daily routine *Explore through travel *Find ideas in nature *Break out of ru... |
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| 2 |
Book DescriptionEvery marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they c... |
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| 3 |
Book Description33 of the world's best business minds tackle one urgent question: What does it really take to make your organization remarkable? Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they've always done. In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable—to drive growth by... |
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| 4 |
Book DescriptionMore provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions publ... |
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| 5 |
Book DescriptionAre investment bankers the responsible guardians of free-market capitalism that they would have us believe? Or are they something more sinister altogether . . . necessary but dangerous players in our free-market economy? Greed, said Gordon Gekko in Wall Street, is good. But how good is it for capitalism if the major investment banks are basically an oligopoly, keeping their risks low and their profits artificially high? How good is it for companies that listen to their value-destroying advice? And how good is it for the average shareholder, who pays a huge price through portfolios that... |
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| 6 |
Book DescriptionNearly forty of the world's most esteemed scientists discuss the big questions that drive their illustrious careers. Co-editor Eduardo Punset—one of Spain's most loved personages for his popularization of the sciences—interviews an impressive collection of characters drawing out the seldom seen personalities of the world's most important men and woman of science. In Mind, Life and Universe they describe in their own words the most important and fascinating aspects of their research. Frank and often irreverent, these interviews will keep even the most casual reader of science books rapt for ... |
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| 7 |
Book Description"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. Howeve... |
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| 8 |
Book DescriptionWhy Going Against the Grain Pays. Bestselling author Bill Bonner has long been a maverick observer of the financial and political world, sharpening his sardonic wit, in particular, on the vagaries of the investing public. Market booms and busts, tulip manias and dotcom bubbles, venture capitalists and vulture funds, he lets you know, are best explained not by dry statistics and obscure theories but by the metaphors and analogies of literature. Now, in Mobs, Messiahs, and Markets, Bonner and freelance journalist Lila Rajiva use literary economics to offer broader insights into mass behav... |
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| 9 |
Book DescriptionA bona fide publishing phenomenon, Lynne Truss's now classic #1 New York Times bestseller Eats, Shoots & Leaves makes its paperback debut after selling over 3 million copies worldwide in hardcover. We all know the basics of punctuation. Or do we? A look at most neighborhood signage tells a different story. Through sloppy usage and low standards on the Internet, in e-mail, and now text messages, we have made proper punctuation an endangered species. In Eats, Shoots & Leaves, former editor Truss dares to say, in her delightfully urbane, witty, and very English way, that it is time to look a... |
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| 10 |
Book DescriptionOscar Wilde was at once a family man and a homosexual outsider, a socialite, socialist, and Irish nationalist. His contradictions inspired him to ponder the roles and masks donned in conventional society, and his acute and wry insights are wonderfully displayed in this collection of his essential plays. Known not only for his brilliant, epigrammatic language, but also for his sense of theatrical design, color, and staging, Wilde created an enduring body of finely crafted works, whose delights and ironies still speak to modern audiences. In addition to Lady Windermere's Fan, Salomé, A Woman... |
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