|
| No | Book | Bookshelf | |||
|---|---|---|---|---|---|
| 1 |
Book DescriptionSelected as one of Library Journal's Best Business Books for 2007 Tied for the Gold Medal in the first annual Axiom Business Awards, sponsored by Inc. Magazine. It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. Beyond Buzz shows readers how to listen to customers, identify what is important to them, and then craft the kind of message ... |
||||
|
|||||
| 2 |
Book DescriptionBlink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with ins... |
||||
|
|||||
| 3 |
Book DescriptionEveryone in society knows that the marriage of Lord and Lady Hammond is an unhappy one. Everyone knows they have barely spoken to one another in over nine years. But what no–one in society knows are the reasons why ... Lady Viola Courtland was a romantic and impulsive young girl when she fell instantly in love with the handsome and dashing Viscount Hammond. Unbeknownst to Viola, John Hammond had already given his heart to the only woman he would ever love – his cousin's wife – but he was in dire financial straits and desperately needed to marry a wealthy heiress. In Viola, he thought he ha... |
||||
|
|||||
| 4 |
Book DescriptionThe old saying is wrong-winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip-a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try. According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the... |
||||
|
|||||
| 5 |
Book Description"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanize the forces of resistan... |
||||
|
|||||
