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| 1 |
Book DescriptionMark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the b... |
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| 2 |
Book DescriptionAuthor Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry. Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to cr... |
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| 3 |
Book DescriptionThe book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losi... |
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| 4 |
Book DescriptionThe first book by a westerner who built a company in China from scratchThe emergence of China as a world economic power is one of the biggest stories of our time. Every business that intends to be an important part of the fast-changing global economy needs to know how to play the game in China. Who better to be your guide than Jack Perkowski, the pioneer who went to China in the early 1990s. Equipped with just a concept, he built a company step-by-step from the ground up–ASIMCO Technologies–that became a major player in China’s fast-growing automotive business. Perkowski’s story is as rich,... |
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| 5 |
Book DescriptionCorporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. ex... |
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| 6 |
Book DescriptionIf you want to discover the Next Big Thing in technology… ENTER THE DRAGON. You already know that China is the most populated nation on the planet. You already know about the rapid growth of its Internet and the recent development of its technologies. But did you realize that China has… The world's largest number of mobile phone users (500 million) Three times as many engineering students as the United States? A dozen more billion-dollar tech firms than the United States? The fastest growing venture capital market in the world? It's time to face the facts: China is catching up to th... |
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| 7 |
Book DescriptionWhat if you knew how to capture whole concepts and lock information into your brain while you re taking notes? And what if you could open those notes days later or even weeks later understand what they re about and pick up right where you left off? In this book you ll learn techniques for making information more meaningful (making notes, not just taking notes) and more memorable (turning notes into maps that connect information and help you see the big picture). |
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| 8 |
Book Description'War is merely the continuation of policy by other means' On War is one of the most important books ever written on the subject of war. Clausewitz, a Prussian officer who fought against the French during the Napoleonic Wars, sought to understand and analyse the phenomenon of war so that future leaders could conduct and win conflicts more effectively. He studied the human and social factors that affect outcomes, as well as the tactical and technological ones. He understood that war was a weapon of government, and that political purpose, chance, and enmity combine to shape its dynamics. O... |
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| 9 |
Book DescriptionStoicism is often portrayed as a cheerless, stiff-upper-lip philosophy of suffering and doom. Yet as experienced through the thoughtful and penetrating writings of Roman emperor Marcus Aurelius (121-180 CE), the Stoic approach to life is surprisingly rich, nuanced, clear-eyed and friendly. With facing-page commentary that explains the texts for you, Russell McNeil, PhD, guides you through key passages from Aurelius's Meditations, comprised of the emperor's collected personal journal entries, to uncover the startlingly modern relevance his words have today. From devotion to family and duty ... |
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| 10 |
Book DescriptionNow Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing. |
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