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| No | Book | Bookshelf | |||
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| 1 |
Book DescriptionDesign Patterns is a modern classic in the literature of object-oriented development, offering timeless and elegant solutions to common problems in software design. It describes patterns for managing object creation, composing objects into larger structures, and coordinating control flow between objects. The book provides numerous examples where using composition rather than inheritance can improve the reusability and flexibility of code. Note, though, that it's not a tutorial but a catalog that you can use to find an object-oriented design pattern that's appropriate for the needs of your p... |
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| 2 |
Book DescriptionGood software starts with a good design, and the subtitle of Applying UML and Patterns, "An Introduction to Object-Oriented Analysis and Design (OOA/D) and the Unified Process" reinforces that that's what this book is about. The first edition of Applying UML and Patterns became a standard. The second edition uses the unified process (UP) as the iterative process within which OOA/D is introduced, and extends the case study used in the first edition. Other changes have been made to reflect the growing consensus on the most effective ways to work with OOA/D and patterns. Although you will le... |
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| 3 |
Book DescriptionA picture tells a thousand stories, but the one it doesn't tell is how the shot was made. Barbara London and John Upton's Photography is an all-inclusive look at the craft of photography. This book will help any amateur move up a few notches, and it serves as a refresher course for professionals as well. The sixth edition of this classic work (the first was published in 1976) includes a companion Web site with interactive activities, Web resources, and a learning archive. Amply illustrated with at least one photograph or diagram on almost every page, Photography is the one reference work ev... |
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| 4 |
Book DescriptionIt's hard to think of a CEO that commands as much respect as Jack Welch. Under his leadership, General Electric reinvented itself several times over by integrating new and innovative practices into its many lines of business. In Jack: Straight from the Gut, Welch, with the help of Business Week journalist John Byrne, recounts his career and the style of management that helped to make GE one of the most successful companies of the last century. Beginning with Welch's childhood in Salem, Massachusetts, the book quickly progresses from his first job in GE's plastics division to his ambitious r... |
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| 5 |
Book Description"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanize the forces of resistan... |
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| 6 |
Book Description"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. Howeve... |
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| 7 |
Book DescriptionWhether you write an occasional professional letter or a daily newspaper column, William Zinsser's On Writing Well should be required reading. Simplicity is Zinsser's mantra: he preaches a stripped-down writing style, strong and clear. He has no patience for excess (most use of adjectives and adverbs, he writes, just adds clutter) or tired phraseology (for instance, he'd like to outlaw all leads involving those "future archaeologists" most often found "stumbl[ing] upon the remains of our civilization"). He recommends that all writers of nonfiction read their work aloud (don't commit somethi... |
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| 8 |
Book DescriptionWhat does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash... |
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| 9 |
Book DescriptionNew secrets to getting what you want every time The Science of Influence shows readers how to get anyone to say "yes" in eight minutes or less. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable academically and in the real world. Readers learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble; send unconscious nonverbal message... |
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| 10 |
Book DescriptionHow often have you wished you had access to the team behind your favorite software--in this case, Adobe Illustrator--so that you could really pick their brains about all of its coolest features? With this book, you do. In these pages, the Adobe Creative Team gives you a guided tour of the graphics powerhouse, Adobe Illustrator CS2. Best of all, it does so at your pace. Whether your beautifully designed graphics end up in print, the Web, broadcast video, or even cell phone displays, this book shows you how to get them there--easily, elegantly, and efficiently. You'll find step-by-step, proje... |
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