|
| No | Book | Bookshelf | |||
|---|---|---|---|---|---|
| 1 |
Book DescriptionThe second edition features a 220-term brand glossary and a premium softcover binding. THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • a new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most ... |
||||
|
|||||
| 2 |
Book DescriptionWeb Analytics: An Hour A Day is the first book by an in-the-trenches practitioner of web analytics. It provides a unique insider’s perspective of the challenges and opportunities that web analytics presents to each person who touches the Web in your organization. Rather than spamming you with metrics and definitions, Web Analytics: An Hour A Day will enhance your mindset and teach you how to fish for yourself. Avinash Kaushik is a expert in web analytics and author of the top-rated blog Occam’s Razor (http://www.kaushik.net/avinash). In this book, he goes beyond web analytics concepts... |
||||
|
|||||
| 3 |
Book DescriptionUnix ranks among the great engineering accomplishments of the last half of the twentieth century, and its heir--Linux--seems already imposing and still on its way to achieving its full potential. Eric S. Raymond argues in The Art of UNIX Programming that the excellence of Unix derives as much from the fact that it was (and continues to be) a community effort as from the fact that a lot of smart people have worked to design and build it. Raymond, best known as the author of the open-source manifesto The Cathedral and the Bazaar, says in his preface that this is a "why-to" book, rather than a... |
||||
|
|||||
| 4 |
Book DescriptionHigh Performance MySQL is the definitive guide to building fast, reliable systems with MySQL. Written by noted experts with years of real-world experience building very large systems, this book covers every aspect of MySQL performance in detail, and focuses on robustness, security, and data integrity. High Performance MySQL teaches you advanced techniques in depth so you can bring out MySQL's full power. Learn how to design schemas, indexes, queries and advanced MySQL features for maximum performance, and get detailed guidance for tuning your MySQL server, operating system, and hardware to ... |
||||
|
|||||
| 5 |
Book DescriptionGreat management is difficult to see as it occurs. It's possible to see the results of great management, but it's not easy to see how managers achieve those results. Great management happens in one-on-one meetings and with other managers---all in private. It's hard to learn management by example when you can't see it. You can learn to be a better manager---even a great manager---with this guide. You'll follow along as Sam, a manager just brought on board, learns the ropes and deals with his new team over the course of his first eight weeks on the job. From scheduling and managing reso... |
||||
|
|||||
| 6 |
Book DescriptionPraise for Idea Mapping "Nast's work in Idea Mapping enables those with creative minds to clearly lay out their thinking process and those who are more process-minded to become creative. If your organization is looking for a pragmatic, step-by-step guide to idea mapping, this is it." --Chris Brown, Executive Vice President, DTE Energy Resources "I have used idea maps for thirty years and have taught MBA students, employees, and my children how to harness their power. I strongly recommend this book and believe you will feel it to be one of the best investments you have ever ma... |
||||
|
|||||
| 7 |
Book DescriptionThanks to accelerating change and intensifying competition, more and more organizational work takes the form of projects—large and small, complex and straightforward. This hands-on book provides the guidelines and tools you need to enhance this core competency—including assembling a project team, keeping projects on schedule and within budget, and mitigating project risk. |
||||
|
|||||
| 8 |
Book DescriptionWeb 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how various businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You learn that creating a ... |
||||
|
|||||
| 9 |
Book DescriptionNo matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application. Inside, yo... |
||||
|
|||||
| 10 |
Book DescriptionLife sometimes seems illogical. Individuals do strange things: take drugs, have unprotected sex, mug each other. Love seems irrational, and so does divorce. On a larger scale, life seems no fairer or easier to fathom: Why do some neighborhoods thrive and others become ghettos? Why is racism so persistent? Why is your idiot boss paid a fortune for sitting behind a mahogany altar? Thorny questions–and you might be surprised to hear the answers coming from an economist. But Tim Harford, award-winning journalist and author of the bestseller The Undercover Economist, likes to spring surprises. I... |
||||
