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| 1 |
Book DescriptionWhy is change so difficult and frightening? How do you create change when you have few resources and no title or authority to back you up? Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our personal and professional lives — how to change things when change is hard.In their follow-up book to the critically acclaimed international bestseller Made to Stick, Chip and Dan Heath talk about how difficult change is in our companies, our careers, and our lives, why change is so hard, and how we can ... |
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| 2 |
Book DescriptionThe new edition of Lind�s Statistical Techniques in Business and Economics is a perennial market best seller due to its comprehensive coverage of statistical concepts and methods delivered in a student-friendly, step-by-step format. The text is non-threatening and presents concepts clearly and succinctly with a conversational writing style. All statistical concepts are illustrated with solved applied examples immediately upon introduction. Self reviews and exercises for each section, and review sections for groups of chapters also support the student learning steps. Modern computing appli... |
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| 3 |
Book DescriptionIf you design and develop products for people, this book is for you. The Persona Lifecycle addresses the how of creating effective personas and using those personas to design products that people love. It doesnt just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered des... |
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| 4 |
Book DescriptionNo description. |
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| 5 |
Book DescriptionThis is your 'How-to' guide for putting to work and developing an analytic capability in your company. As a follow-up to the successful "Competing on Analytics", authors Tom Davenport, Jeanne Harris and Robert Morison provide practical frameworks and tools for all companies that want to use analytics as a basis for more effective and more profitable decision making. Regardless of their company's strategy and whether or not analytics are a company's primary source of competitive differentiation, this book is designed to help managers assess their organization's analytical capabilities, provi... |
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| 6 |
Book DescriptionTips, techniques, and trends on how to use dashboard technology to optimize business performance Business performance management is a hot new management discipline that delivers tremendous value when supported by information technology. Through case studies and industry research, this book shows how leading companies are using performance dashboards to execute strategy, optimize business processes, and improve performance. Wayne W. Eckerson (Hingham, MA) is the Director of Research for The Data Warehousing Institute (TDWI), the leading association of business intelligence and data... |
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| 7 |
Book DescriptionBreathtaking in its simplicity and profound in its impact, Key Performance Indicators (KPI) distills the balanced scorecard process into twelve logical steps, equipping users with an implementation resource kit that includes questionnaires, worksheets, workshop outlines, and a list of over 500 performance measures. Author David Parmenter provides you with everything you need to master and implement a KPI-driven strategy. |
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| 8 |
Book DescriptionHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, br... |
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| 9 |
Book DescriptionMost organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard, and provided an actionable, eight-step process for implementing successful transformations. The book became the change bible for managers worldwide. Now, in Urgency, Kotter shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change. Why focus on urgency? Without it, any change effort is doomed. Kott... |
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| 10 |
Book DescriptionForeword by Jim Sterne. The first book in the Reading Virtual Minds series, Volume 1 details much of the background information, history and science that goes into successful online marketing, building communities, branding and more. It's must reading for anyone wanting to understand the future of online communications and is required reading for all NextStage trainings. Covers psycholinguistics, socioanthropology and lots of other Joseph words. |
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