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| 1 |
Book DescriptionMore provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today's most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions publ... |
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| 2 |
Book DescriptionWhether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions -- both big and small -- have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make ... |
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| 3 |
Book DescriptionThe people, events, and teachings of the Bible are a treasury of wisdom and guidance for anyone who has been called to be a leader, to develop leaders, or to work with leaders-in church, business, commerce, or anyplace else. The Maxwell Leadership Bible shows us what God's Word has to say to people of all kinds about leaders and leadership. It's a Bible resource that explains book by book what a godly leader is, what leadership means, what empowering others is about, and how God is glorified when we're all involved in His leadership plan for us. Articles about the 21 Laws of Leadership in ... |
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| 4 |
Book DescriptionThis classic reference is a must-have for any student or writer. In this brief handbook, Strunk identifies the principal requirements of proper American English style and concentrates on the most often violated rules of composition. Authoritative and engagingly written, this is simply the greatest book of its kind. |
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| 5 |
Book DescriptionNo description. |
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| 6 |
Book DescriptionCreating Web sites is easy. Creating sites that truly meet the needs and expectations of the wide range of online users is quite another story. In Designing Web Usability: The Practice of Simplicity, renowned Web usability guru Jakob Nielsen shares his insightful thoughts on the subject. Packed with annotated examples of actual Web sites, this book sets out many of the design precepts all Web developers should follow. This guide segments discussions of Web usability into page, content, site, and intranet design. This breakdown skillfully isolates for the reader many subtly different challen... |
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| 7 |
Book DescriptionNo description. |
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| 8 |
Book DescriptionNo description. |
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| 9 |
Book DescriptionIs love really all you need? Tim Sanders, director of Yahoo's in-house think tank, believes love is the crucial element in the search for personal and professional success. In Love Is the Killer App he explains why. Sander's advice is to be a "lovecat," which despite the cutesy moniker is his sincere and surprisingly practical prescription for advancement both inside and outside the office. It starts with amassing as much usable knowledge as possible, which he explains can be done by religiously carving out time to read and then poring through as many cutting-edge books in your field as pos... |
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| 10 |
Book DescriptionIn The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former for modern-day brand building. Such a stance is hardly new for these two, who have jointly, individually, and with others written eight previous books on related topics since Al penned The Positioning Era Cometh for Advertising Age some three decades ago. What's fresh this time is the dissection of contemporary corporate hits--like Starbucks, Botox, eBay, and even Harry Potter--that have eschewed tradit... |
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