Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

A core message that Blue Ocean Strategy brings out would be to always move away from competition, create your own unique market space and make competition irrelevant to your product. I chanced upon this book years ago during my Business and IT Innovation class back in college and the message stayed within me until now. There is absolutely no point in trying to engage in a price war, creating a 'bloody ocean', when you can find ways to innovate your product, re-postion, re-design or make it even more relevant to your target audience. A simple logic that many failed to embrace.