31 people
4.3 stars

Made to Stick: Why Some Ideas Survive and Others Die

KarenT
KarenT wrote and rated
  • 4.0 of 5 stars
on Dec 30, 2007 at 5:08 pm

Good, if somewhat...empty at the end.

The irony is that I remember none of their rules and most of their dramatic examples.

I guess they didn't make their principles to stick.