The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Persistence is a virtue when confronted with difficulties and obstacles (this is The Dip part of the learning curve). However, Godin stressed the importance of persevering in _worthwhile_ goals. Because we have limited attention, time and energy to do well in many areas. Or because we can become too comfortable in what we are doing that we fail to see we are stuck and there are better choices. Sometimes it is wiser to cut our losses and quit. The challenge is to know what and when to quit. The book provides guidelines to make these quitting decisions.